MTV's “Choose or Lose” campaign was designed to inform and empower young voters on the political issues that matter to them most, and to provide a platform for airing their views.
In 1992, MTV started a pro-democracy to encourage up to 20 million people to register to vote, in recent years, other politically diverse programs on MTV have included True Life, which documents people's lives and problems, and MTV News specials, which center on very current events in both the music industry and the world. One special show covered the 2004 U.S. Presidential election, airing programs focused on the issues and opinions of young people. MTV worked with P. Ditty’s "Vote or Die" campaign, designed to encourage young people to vote.
The channel also began showing presidential campaign commercials for the first time during the 2008 US presidential election. This has led to criticism that "MTV serves as the Democrats' main youth outreach program."
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