MTV2 Launched on August 1, 1996 can be considered as an illustration of a new product and management. This channel was created to show more diversities alternative music and older music than regular MTV did. It includes a diverse mix of all type of music. In its early years it has developed music video programming with 8 hour rotations of different genres from rock to hip hop and alternative. With three different video disc jockeys known as VJS. They had shows called MTV2 Request, that would introduce diverse selection of music with rock, hip hop and pop.
The two-headed dog.
Second Launch took place February 7, 2005 the purpose was to create a unique brand identity for MTV2 targeting 12-34 year old man viewers. It was reported that the two-headed dog were made to represent rock and hip-hop, the two sides of MTV2. The channel also introduced a new way to credit videos. At the beginning and end of each video, three large, brightly colored bars (either blue, yellow or pink) would appear in the middle of the screen which display the video's information, rather than the traditional MTV style of small white letters in the lower left corner. Also during each show, MTV2's two-headed dog logo would change colors, and a large bar would appear in the middle of the screen to inform the viewer of what program is being shown.
Posted early
ReplyDelete