Chapter 8- Segmenting and Targeting Markets of MTV

A Market segment is a group of people that share one or more characteristics. Each market segment is unique and marketing managers decide on various criteria to create their target market. They may approach each segment differently, after fully understanding the needs, lifestyles, demographics and personality of the target. To meet the most basic criteria of a market segment, three characteristics must be present: Homogeneity this is common needs within segment.Distinction wich is unique from other groups and Reaction -similar response to market.

The Main international market segment of MTV is 16 and Pregnant wich  is an reality television series produced by Morgan J. Freeman . It follows the stories of pregnant teenage girls in high school dealing with the complication of teenage pregnancy. Each episode shows a different teenage girl, with the episode typically beginning when she is 4 ¹⁄₂–8 months into her pregnancy. The episode typically ends when the baby is a few months old. The series is produced in a documentary format, with an animation on notebook paper showing highlights during each episode preceding the commercial breaks.

Check this episode:
16 and Pregnant (Season 3) 'Jennifer': "After abandoning sports and losing her friends, Jennifer has to battle with her overprotective parents to accept her boyfriend before she gives birth to twin boys."
Enjoy it.
http://www.mtv.com/videos/16-and-pregnant-season-3-ep-2-jennifer/1662729/playlist.jhtml#more