Global Vision is one of the most powerful tools that many companies try to succeed.
MTV has expanded internationally as well, reaching more than 340 million households in 140 countries via 31 local TV channels and 17 websites (Viacom.com). Launched in 1987, MTV Europe is a 24-hour English language network aimed at viewers aged 16-34; it reaches more than 100 million households. In 1996, MTV Europe divided into four separate services according to region, including MTV UK&Ireland, MTV Central, MTV European and MTV Southern. Other regional MTV networks include MTV Brazil (1990), MTV Asia and Japan (1991), MTV Latin (three separate channels: North South and Central in 1993) and MTV Russia, which was launched in September of 1998 and reaches more than 18 million homes. This channel marked the first time a western television network has been customized specifically for Russian youth ages 14-34. MTV can justifiably claim to be a truly global phenomenon. This must in part be attributed to the transnational appeal of its product - pop music.
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