Promotional mix is the combination of promotional tools- Including advertising, public relations, personal selling and sales promotion- used to reach the target market and fulfill the organization’s overall goals.
On Product service - MTV offers to the youth and young professionals a whole package of lifestyle and information all rolled into one. It features music videos, fashion trends, concert tours and promotions. Moreover, it promises value-adding services through news broadcasting and tackling of local issues.
Price -The amounts of money customer have to “pay” is actually continual patronage of the program. Also, high viewer’s ratings will bring them into line with the market’s perception of MTV’s value, hence increasing their “price “from business such as Kodak, apple , Coca-Cola , etc.
Place-MTV does this well in the sense that they make their service and name available to target consumers through concert tours , music awards , campus tours etc. They make themselves accessible to their target market through cable channels. Lastly, they select only particular coverage’s that their market would embrace.
Promotion- MTV always has many activities and programs that persuade target customer to patron them.
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