What is a Brand? A brand can take many forms, this include a name, symbol, sign, slogan or color combinations. It is important to know that a legally protected brand name is called a trademark. Brand can be used to identity; it will affect the personality of a product, company or service. MTV’s brand strategy had a simple beginning.
The MTV Logo was designed in 1981 by Frank Olinsky, Pat Gorman, and Patty Rogoff.The original design consisted of a Block 3D “M “with a small graffiti “TV “on the top of it. The very first moments of MTV Logo was an adaptation of the first landing on the moon, directly from NASA this idea was from Seibert’s.
We decided that the logo should always change, as music, art and culture changes.
Between the 1990s and 2000s, Mtv began to use different colors white logo that was the same as the original. Each summer Mtv start to create a consistent brand across all of its music-related shows.
In 2010 the new logo is designed to be filled in with an unlimited variety of pictures and images. This new logo formally became MTV's official brand mark on February 8, 2010.
Over time, our logo has changed size and style, but the fundamental logo design has stayed consistent.
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