Week 11- Delevoping and Managing Products of MTV

MTV2 Launched on August 1, 1996 can be considered as an illustration of a new product and management. This channel was created to show more diversities alternative music and older music than regular MTV did.  It includes a diverse mix of all type of music. In its early years it has developed music video programming with 8 hour rotations of different genres from rock to hip hop and alternative. With three different video disc jockeys known as VJS. They had shows called MTV2 Request, that would introduce diverse selection of music with rock, hip hop and pop.

The two-headed dog.

Second Launch took place February 7, 2005 the purpose was to create a unique brand identity for MTV2 targeting 12-34 year old man viewers.  It was reported that the two-headed dog were made to represent rock and hip-hop, the two sides of MTV2. The channel also introduced a new way to credit videos. At the beginning and end of each video, three large, brightly colored bars (either blue, yellow or pink) would appear in the middle of the screen which display the video's information, rather than the traditional MTV style of small white letters in the lower left corner. Also during each show, MTV2's two-headed dog logo would change colors, and a large bar would appear in the middle of the screen to inform the viewer of what program is being shown.

Week 11- Integrated Marketing Communication of MTV

Promotional mix is the combination of promotional tools- Including advertising, public relations, personal selling and sales promotion- used to reach the target market and fulfill the organization’s overall goals.

On Product service - MTV offers to the youth and young professionals a whole package of lifestyle and information all rolled into one. It features music videos, fashion trends, concert tours and promotions. Moreover, it promises value-adding services through news broadcasting and tackling of local issues.

 Price -The amounts of money customer have to “pay” is actually continual patronage of the program. Also, high viewer’s ratings will bring them into line with the market’s perception of MTV’s value, hence increasing their “price “from business such as Kodak, apple , Coca-Cola , etc.

Place-MTV does this well in the sense that they make their service and name available to target consumers through concert tours , music awards , campus tours etc.  They make themselves accessible to their target market through cable channels. Lastly, they select only particular coverage’s that their market would embrace.

Promotion- MTV always has many activities and programs that persuade target customer to patron them.

Week 10- Product Concepts Of MTV

What is a Brand? A brand can take many forms, this include a name, symbol, sign, slogan or color combinations.  It is important to know that a legally protected brand name is called a trademark. Brand can be used to identity; it will affect the personality of a product, company or service.   MTV’s brand strategy had a simple beginning.

 The MTV Logo was designed in 1981 by Frank Olinsky, Pat Gorman, and Patty Rogoff.The original design consisted of a Block 3D “M “with a small graffiti “TV “on the top of it. The very first moments of MTV Logo was an adaptation of the first landing on the moon, directly from NASA this idea was from Seibert’s.

 We decided that the logo should always change, as music, art and culture changes.

Between the 1990s and 2000s, Mtv began to use different colors white logo that was the same as the original. Each summer Mtv start to create a consistent brand across all of its music-related shows.

In 2010 the new logo is designed to be filled in with an unlimited variety of pictures and images. This new logo formally became MTV's official brand mark on February 8, 2010.

Over time, our logo has changed size and style, but the fundamental logo design has stayed consistent.